According to This article written by top analytics blogger Avinash Kaushik it is hard to get a bounce rate below 20%. Well, Mine are often below 10. Queue immense feeling of smugness. No reason to get complacent though; I’m working on new landing pages for pages that I have identified with Google analytics to be over 20%. I did this a while ago and as first attempts go it was fairly successful, I’ll be applying the lessons I have learned from that exercise to make it work like a dream this time …
Archive for July, 2007
Link Building
I’ve been on a mission with Link Building of late, and after the PR of my two websites dropped down to 1 or 2 after our major site upgrade in march, I’ve managed to get UK Cufflinks up to 4! Which was higher than when I started. Hopefully it may go higher still by the time I am finished with my site linking project!
June was a little down on May as despite the fact that the number of transactions was up, the average spend was down. Advertising costs are down for a second month in a row. When I’m happy that I’m spending money on the right keywords, I will have reason to increase spend due to its increased effectiveness.
