Ever wondered what other peoples keywords or emails are converting at? Fireclick publish weekly figures so that you can compare yourself with the main industries.
Archive for August, 2007
Back to basics..
Its always good to re-evaluate from the ground up & marketing sherpa occasionally produce some things worth reading: Marketing Operations Best Practice.
Products that start orders..
Now This, I would like to know! By moving items which do not start orders to higher trafficked pages, sales, it is said, will improve. It would also be great to know where we could sign post the checkout more clearly, or on which products we should be focusing more on sign posting related products that customers might like too….
Match transaction to keyword
This great set of filters for Google Anlaytics will let you see which keywords are generating which orders! Originally featured in the Google Analytics blog from ROI Revolution. This is a great source of information, allowing greater control of CPC in relation to revenue.
Microsoft VWD & SQL
I’ve set myself a project to develop a website with Visual Web Developer this month and I’m going to try and integrate SQL too – its quite exciting as I have only ever used Dreamweaver before and never with any server technology. I have a huge pile of scribblings on this project already so a three week deadline might be a bit of a stretch!
In the mean time I have finally got round to squeezing my blog into my CV page instead of just linking to it! woo!
(For some reasons I can’t put any titles in my posts at the moment! Edit: this may have been my fault – fixed now!)
