A great post here that reveals some interesting insight in to why a certian part of your online activity may not be generating the leads you expect or want. The contact forms I manage will be changing shortly!!
Putting customer data first…
My next big project: Systematic communications strategy. We need to talk to all our customers at each stage of their relationship with us. We need to promote ourselves to different customer segments accordingly. We want to know how we are doing, what they think of us, so it must feed this information back to us for (more…)
New Google Analytics
Well the beast is now live – much work has gone into refreshing our corporate website into something that is much more useable, accessible and modern with information that can be easily found and digested – take a (more…)
Yahoo Bombs..
Usually called a Google bomb, but Google are smart enough to weed these out. I’m not sure if Yahoo are just making a point, or, more likely are just too hapless to remove them from their SERP’s. A you can guess, I don’t much care for yahoo…
Anyway, might as well give the miserable failiure a bit of a boost
(And what is with that stupid dopey expression!)
Organic search rankings shown in Google Analytics
Just found this brilliant postthat tells you how to extract your search ranking from the URL that visits your site from Google. If all goes well, I should then be able to know exactly where my search terms are showing up in Google – I will be keeping an eye on this new profile to see what happens.
Failing this, SEO book has a great free tool for the Firefox browser that allows you to input the keywords you would like to keep an eye on and then it fetches their position information in all the main search engines including google.co.uk! It will be good to see if their is nay disparity between these data sets.
