Author: Oliver Jobson
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What do you need to manage the MarTech Stack?
The breadth and volume of new marketing technologies in just the last few years is dizzying. Even B2B SMEs can’t escape this arms race. In response to larger, more complex Marketing Technology stacks, companies are increasingly creating ‘Marketing Technology Manager’ roles. So what traits, capabilities and experience might you need to fill / hire for…
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Solve CRM data challenges with AI for better marketing automation
Missing data in a CRM system is bad enough, but losing data accuracy is even worse for data integrity. Could AI infer how to update records and fill in the blanks…?
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What will you need to successfully adopt AI in Marketing?
This is the first in a series of articles that explores Generative Artificial Intelligence (Gen-AI) tools in marketing: policy and principles, their tactical or operational deployment, strategy and planning. This first article explores key foundational elements (background, concepts, strengths, limitations, and risks) to provide an understanding of these emerging tools, within a context of Marketing,…
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What’s this all about? 📌
TLDR: Originally a blog to share with friends, this site indulged my passion for tech. It is now more of an online playground for me to continue to discover and apply new technologies and develop transferable knowledge and skills that are valuable professionally . As the traffic increased I added some adds and referral links…
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Printer running costs are deliberately opaque. You need a spreadsheet.
Ok, I do love a spreadsheet, and perhaps this is going to far, but hear me out: The printer market is deliberately opaque in order to make it harder to compare running costs between models. To find out a printer’s running costs you have to factor in the upfront purchase price as well as the…
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Car battery chargers: what to look for when buying
A buying guide for car battery charging My top tip is to consider the features you really need – don’t get seduced by loads of features you won’t use (apart from valuable safety features). Fewer user-selectable features results in an easier user-experience, reduce risk and fewer expensive mistakes. Safety Of course safety is top of…
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Safety precautions for charging car batteries
My articles on car battery chargers like the CTEK MXS range, or the Noco Genius battery chargers have gotten quite popular. So, I thought I’d drop an article on safety precautions for charging car batteries. I’ll attach it as a link from those articles. Charging a car battery is generally safe as long as you…
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Review | Lenovo G27q-30 monitor: the best at this price?
Monitor review Brand: Lenovo Model: G27q-30 RRP: £312 Purchase price: £189.99 (Black Friday at Amazon) Great for: Video, media and office work thanks to its great colour, contrast and high refresh rate. Lenovo G27q-30 key specs: Full specifications: Lenovo G27q-30 product page Note: A version of this monitor is also available with an IPS panel…
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Buying a new printer? Here’s a quick tool to work out printer running costs!
“Buy cheap, and buy twice” – as the saying goes. So here’s a tool to work out just how much that new printer might cost you over its lifetime. Ink Jet or Laser. Mono Laser or Colour Laser? The running costs of printers over their life time can vary significantly. And it can be really,…