Tag: Database Marketing

  • GDPR & B2B Marketing

    I’ve written an updated post on how the impending ePrivacy regulations will impact on B2B marketing and B2B sales here: Update on ePrivacy’s impact on B2B marketing and sales This very useful article from the DMA on how GDPR will affect B2B marketing is a must read. Crucially: “…when emailing or texting, you do not need…