Oliver Jobson

Tag: seo

  • Discover insights to find & fix site errors, design successful campaigns and improve marketing ops

    Discover insights to find & fix site errors, design successful campaigns and improve marketing ops

    This is an easy win. The actionable insights will help you prioritise improvement efforts on your website and design successful campaigns – for free! Insights like: I recommend anyone managing a website creates an ahrefs account (at no charge) and configures a weekly scan on their site. The free tools produce a whole bunch of…

  • Guide: How to change the Rel=Canonical Link on Hubspot pages and posts

    Guide: How to change the Rel=Canonical Link on Hubspot pages and posts

    HubSpot offers no official way of changing this important SEO parameter. However, if you do need to change it there is a way! It’s very simple and just involves a snippet of jQuery code. Just edit the code snippet below with the address of your original content and then place it within your post or…

  • My first BrightonSEO..

    This year I was invited by Graeme & Jo of Site Visibility, our SEO agency, to attend the SEO seminar that they were sponsoring. I thought it would be a great chance to immerse myself in an industry which I have followed for some time, but never really ‘participated’ in. It started with what promised…

  • SEO Progress

    Another new keyword in 1st place on Google UK last month.. I love it when a plan comes together! There is a growing number of people who believe that SEO is a con – this isn’t helped by the fact that there are a lot of cowboys out there, all promising you the world and…

  • Link Strategies

    As an SEO, I restle with link building and its ethics (viewed as if by Google), but here is a great forum post about the main methodologies and their associated pitfalls as well related discussion. I’m posting this as it is the first time I have seen such a comprehensive “waffle free” list of these.…

  • Bounce rates & New Google Analytics

    According to This article written by top analytics blogger Avinash Kaushik it is hard to get a bounce rate below 20%. Well, Mine are often below 10. Queue immense feeling of smugness. No reason to get complacent though; I’m working on new landing pages for pages that I have identified with Google analytics to be…

  • Link Building

    I’ve been on a mission with Link Building of late, and after the PR of my two websites dropped down to 1 or 2 after our major site upgrade in march, I’ve managed to get UK Cufflinks up to 4! Which was higher than when I started. Hopefully it may go higher still by the…