Author: Oliver Jobson
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Guide: How to change the Rel=Canonical Link on Hubspot pages and posts
HubSpot offers no official way of changing this important SEO parameter. However, if you do need to change it there is a way! It’s very simple and just involves a snippet of jQuery code. Just edit the code snippet below with the address of your original content and then place it within your post or…
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Scream if you want to go faster…
AKA: Where is our superfast broadband? An open letter to Fastershire, Openreach, Gigaclear, Gloucestershire CC, Moreton-in-Marsh Town Council and Geoffrey Clifton-Brown MP For 4 years now the our development (comprising >300 new build homes in Moreton-in-Marsh) has been promised broadband as part of the ‘Fastershire’ roll out plan. As far back as 2013 the Fastershire status for…
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Guide: Automate MP4 FFMPEG video encoding as an Automator Service
If you frequently find yourself needing to encode files, you can speed this process up by adding a service. You can then transcode your files by right clicking, hovering over the services option, and then selecting your encoding service. Could it get any easier? No.
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GDPR in B2B Marketing + Sales: Less Ambiguity please
Everywhere I turn for advice on GDPR I seem to get a different opinion.
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GDPR & B2B Marketing
I’ve written an updated post on how the impending ePrivacy regulations will impact on B2B marketing and B2B sales here: Update on ePrivacy’s impact on B2B marketing and sales This very useful article from the DMA on how GDPR will affect B2B marketing is a must read. Crucially: “…when emailing or texting, you do not need…
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Spending for future growth?
Firstly this is a political post (albeit politically-agnostic), but also a bit of a rant: There’s a major problem with the table shown below: it shows evidence of short term thinking. Really short term thinking. You can see in the table that the UK is now spending more on nearly everything except education:
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The 12 Brand Archetypes: Hero, Outlaw, Caregiver, Sage…
Originally posted here (Author:Allan Kunigis) – I’ve pinched it to keep here for my reference. There are 12 classic archetypes. These cover the spectrum, from those that convey comfort to others to those that create excitement. Choosing the right archetype for your business is essential. But first, review the classic archetypes and understand their role in…
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Guide: Hardening your server’s HTTP Headers on Apache / LAMP / MAMP
1. Why harden your sever? If you have a website then you have a role to play in making sure that the web is a safe place. Poorly configured headers can leave visitors, sites and servers vulnerable to malicious attacks. If you want to read more on the attacks that are possible start here. A…
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Bringing manufacturing back from China?
Is this really a realistic prospect? It turns out that yes it is, but it won’t be bringing jobs back with it… there will be some very highly skilled jobs, but the masses of blue collared jobs of old won’t be seen – automation will be the way it happens. Embed from Getty Images Obligatory…