Category: Marketing & Business
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Bounce rates & New Google Analytics
According to This article written by top analytics blogger Avinash Kaushik it is hard to get a bounce rate below 20%. Well, Mine are often below 10. Queue immense feeling of smugness. No reason to get complacent though; I’m working on new landing pages for pages that I have identified with Google analytics to be…
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Link Building
I’ve been on a mission with Link Building of late, and after the PR of my two websites dropped down to 1 or 2 after our major site upgrade in march, I’ve managed to get UK Cufflinks up to 4! Which was higher than when I started. Hopefully it may go higher still by the…
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Increasing business..
As previously mentioned, my two business areas performed fairly poorly in march and april due to installation of a new e-business system. Part of this was due to the failiure of some 301 redirects which damaged my PR in google (and serps haven’t been too hot either). As an initial remedy I decided to try…
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Driving down costs
May has seen a drive to lower costs, the main target being google adwords. This has been due to the lull in sales that happened in march and april that has affected our profitability. Now that most of our energies are not being spent on fixing bugs with our new e-business system, time can actually…