Category: Marketing & Business
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Putting customer data first…
My next big project: Systematic communications strategy. We need to talk to all our customers at each stage of their relationship with us. We need to promote ourselves to different customer segments accordingly. We want to know how we are doing, what they think of us, so it must feed this information back to us…
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Spotify on the App Store? In a word…
Update@ 04/04/2020:So, 11 years later and paid subscription models that remove the ads, the advent of high speed mobile connectivity, and a generation of people who have grown up streaming free music on YouTube and Spotify have changed the music landscape forever. It took me a while to adopt it, but I am now a…
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Email Marketing – Open Rates: subject line rules and content is key
I’ve been a/b testing a lot lately – I usually do this with most of my campaigns, using a sample group to test and then sending the best subject line to the rest of the list. Our email providers latest update claims to do this automatically (if you want) – but I’m not sure I…
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Track adwords PPC ROI from a contact form using Google Analytics
Following on from my last post, here is the analytics tracking code in the onclick handler that will pull the text entered into the contact form and submit it to google analytics event tracking. This will label each action with the users email address (although you could use any part of the form as a…
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Google Analytics Event Tracking to measure PPC ROI from lead generation
I wrote my first piece of javascript today! I have avoided getting in to this up till now as it has been easy enough to google something and C&C! Event Tracking is still too new so in order to solve my problem I had to do some research. In the past, i have been used…
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Link Strategies
As an SEO, I restle with link building and its ethics (viewed as if by Google), but here is a great forum post about the main methodologies and their associated pitfalls as well related discussion. I’m posting this as it is the first time I have seen such a comprehensive “waffle free” list of these.…
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Web analytics
A great post about analytics and how to solve some of the problems that come with it.
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Customers… its (not that) hard to keep track
Update, 01-07-2020: I came across this post that was first written a while back and can’t believe how fast things have moved in just 13 years. Nowadays SaaS applications for managing your customer database are ten-a-penny free (like Hubspot) and come with a large array of standard features even at that price point! I couldn’t have…
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July – going up
Sales with one of my sites are up a huge 37% month on month! The other has dipped a little, due to decreased demand for Novelty gifts and the personalised gifts being out of stock. New promotions are to be created for some of the slow moving stock whilst others have simply been identified as…