Oliver Jobson

Category: Marketing & Business

  • The 12 Brand Archetypes: Hero, Outlaw, Caregiver, Sage…

    Originally posted here (Author:Allan Kunigis) – I’ve pinched it to keep here for my reference. There are 12 classic archetypes. These cover the spectrum, from those that convey comfort to others to those that create excitement. Choosing the right archetype for your business is essential. But first, review the classic archetypes and understand their role in…

  • Bringing manufacturing back from China?

    Is this really a realistic prospect? It turns out that yes it is, but it won’t be bringing jobs back with it… there will be some very highly skilled jobs, but the masses of blue collared jobs of old won’t be seen – automation will be the way it happens. Embed from Getty Images Obligatory…

  • Unequipped for content marketing

    ‘Content is the most important thing Marketeers can do, and yet we are unequipped to take it from a skills and sourcing level.’

  • Service provisioning woes…

    “Hi, I ordered the new, premium router and I think I’ve received the normal one?” “Ok I’ll just check for you…” (Not sure how he was going to check what I’m holding in my hand… “Ok sir, I’ve had a look and you’ve definitely been sent the correct router.” “Have I?” “Yes.” “I don’t think…

  • Barclaycard Customer Service: room for improvement?

    I lost my Barclaycard. Embed from Getty Images I’m typically not a forgetful person and I don’t loose things. Ever. Well, almost. But for some reason in the last year I’ve had a complete mare with my Barclaycard. Before this year, I’d only ever lost a couple of cards in my whole 32 years. In…

  • Pure360 salesforce integration

    I haven’t blogged much recently but I thought I’d try and collect some information for other users in order to try and start a discussion.. as a salesforce admin I have been looking in recent months to integrate our email marketing platform (currently Pure360, but I’m open to better ideas) with

  • SalesForce.com web-to-lead: Filtering out SPAM

    SalesForce.com web-to-lead: Filtering out SPAM

    Having no in-built method for filtering out SPAM in the SalesForce.com Web-To-Lead form is a real pain and a popular subject in the forums and something that many will find to be enough of an issue to go back to doing it the old fashioned way and inputting leads manually – this is a waste…

  • Recording visitor source / search term in web contact form

    Recording visitor source / search term in web contact form

    This post is now an archive and the information may no longer be accurate / relevant. Ever wanted to know where your valuable website leads were coming from so you can identify your most profitable sources of web traffic and direct your online marketing spend accordingly? Well I just figured out how and I thought…