Everywhere I turn for advice on GDPR I seem to get a different opinion. Continue reading “GDPR in B2B Marketing + Sales: Less Ambiguity please”
I’ve written an updated post on how the impending ePrivacy regulations will impact on B2B marketing and B2B sales here: Update on ePrivacy’s impact on B2B marketing and sales
This very useful article from the DMA on how GDPR will affect B2B marketing is a must read. Crucially:
“…when emailing or texting, you do not need the prior consent/opt-in from the individual. You can therefore send them a marketing email/text as long as you provide an easy way to opt-out of future communications from you.”
Originally posted here (Author:Allan Kunigis) – I’ve pinched it to keep here for my reference.
There are 12 classic archetypes. These cover the spectrum, from those that convey comfort to others to those that create excitement. Choosing the right archetype for your business is essential. But first, review the classic archetypes and understand their role in creating a deep connection with their target market.
Is this really a realistic prospect? It turns out that yes it is, but it won’t be bringing jobs back with it… there will be some very highly skilled jobs, but the masses of blue collared jobs of old won’t be seen – automation will be the way it happens.
If you manipulate data in excel and want to use the salesforce ID field value as a unique key to move and match data between work sheets then you will quickly discover that normal vlookups can cause huge problems…
- Salesforce record IDs are case sensitive.
- Excel vlookups are not case sensitive.
We can get around this by encoding each salesforce ID in to a number string.