Tag: marketing
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What will you need to successfully adopt AI in Marketing?
This is the first in a series of articles that explores Generative Artificial Intelligence (Gen-AI) tools in marketing: policy and principles, their tactical or operational deployment, strategy and planning. This first article explores key foundational elements (background, concepts, strengths, limitations, and risks) to provide an understanding of these emerging tools, within a context of Marketing,…
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Discover insights to find & fix site errors, design successful campaigns and improve marketing ops
This is an easy win. The actionable insights will help you prioritise improvement efforts on your website and design successful campaigns – for free! Insights like: I recommend anyone managing a website creates an ahrefs account (at no charge) and configures a weekly scan on their site. The free tools produce a whole bunch of…
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New ePrivacy Regulation will hit your B2B sales team’s prospecting activities (yes, you should be concerned)
On the 19th of October 2018 a new draft of the EU ePrivacy Regulation (ePR) was published and it still contains new rules that may greatly constrain B2B sales and marketing teams. The ePR was originally intended to be introduced parallel to, and to compliment, GDPR; However, it has been delayed and may now be introduced in…
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GDPR in B2B Marketing + Sales: Less Ambiguity please
Everywhere I turn for advice on GDPR I seem to get a different opinion.
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The 12 Brand Archetypes: Hero, Outlaw, Caregiver, Sage…
Originally posted here (Author:Allan Kunigis) – I’ve pinched it to keep here for my reference. There are 12 classic archetypes. These cover the spectrum, from those that convey comfort to others to those that create excitement. Choosing the right archetype for your business is essential. But first, review the classic archetypes and understand their role in…
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Pure360 salesforce integration
I haven’t blogged much recently but I thought I’d try and collect some information for other users in order to try and start a discussion.. as a salesforce admin I have been looking in recent months to integrate our email marketing platform (currently Pure360, but I’m open to better ideas) with
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SalesForce.com web-to-lead: Filtering out SPAM
Having no in-built method for filtering out SPAM in the SalesForce.com Web-To-Lead form is a real pain and a popular subject in the forums and something that many will find to be enough of an issue to go back to doing it the old fashioned way and inputting leads manually – this is a waste…
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Keys to success..
Found this and thought I’d share – I think number 2 is one of the most important in becoming a an efficient ‘self-starter’. Pursue what you love. Passion is an incredible motivator. It fuels focus, resilience, and perseverance. Do the
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Thinking Juice
Whilst away sailing over Easter I read two great books that got me really motivated. The first was Seth Godin’s new book, ‘Poke The Box‘ which is the perfect book to read if